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The Weaknesses and Strenghts of Russian Social Networks

The Weaknesses and Strenghts of Russian Social Networks

31/10/2017

In the whole world Facebook is the most famous social network, however, in Russia and in the other post-Soviet countries Vkontakte and Odnoklassniki networks are also common. Odnoklassniki is a Russian social network, which was created in 2006 and belongs to Mail.ru Group. Despite being specific, it has a huge demand. From the beginning Vkontakte was created based on Facebook principles and was designed for Russian-speaking people. With the time it grew fast and became a famous and functional ...

What is SEO and how to make a good use of it

What is SEO and how to make a good use of it

18/09/2017

If you are interested in creating and promoting your website, you need to start thinking about SEO. SEO is an abbreviation for Search Engine Optimization. It’s a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website, by obtaining a high-ranking placement in the search results page of a search engine, such as Google, Bing, Yahoo and other search engines. Modern search engines use complicated algorithms to determine the sequence of results, ...

Are social media platforms convenient for B2B promotion?

Are social media platforms convenient for B2B promotion?

08/09/2017

IF you are interested in creating and promoting your website, you need to start thinking about SEO. SEO is an abbreviation for Search Engine Optimization. It’s a methodology of strategies, techniques and tactics used to increase the number of visitors to a website, by obtaining a high-ranking placement in the search results page of a search engine, such as Google, Bing, Yahoo and other search engines. Modern search engines use complicated algorithms to determine the sequence of ...

The importance of visual content in SMM

The importance of visual content in SMM

04/07/2017

It's a fact that Facebook publications supported by images increase engagement rate by 2-3 times․   According to researches when people get information, three days later they're likely to remember only 10% of it. However, if the same information is accompanied by a relevant image, people retained 65% of the information within the same period.   Thus, the use of visual media is widely implemented in content marketing. Taking into account the fact that 90% of information ...

Logo or corporate identity?

Logo or corporate identity?

23/06/2017

Why a company needs a logo and what is logo? Saying it as simple as possible – logo is a symbol, stylized writing created to make the company to be more recognizable. In modern business having just a company logo isn’t enough. The reason is that any company needs to use all available chances and platforms to pass its information to its target audience.  Classic school of marketing insists that a rightly created corporate identity is the one which is recognized even if the ...

Is Instagram important?

Is Instagram important?

02/06/2017

According to Facebook data there are 300.000 active users of Instagram and 950.000 of  Facebook users in Armenia now. Based on the same source, only 30.000 active users operate only in Instagram, and aren’t  users of Facebook. What is the difference between this 2 social media networks? Why is it necessary to promote your business in both social networks or at least in one. First of all, nowadays every digital communication tool has its own mood. In other words, if we are ...

What’s the best to time to publish posts on Facebook?

What’s the best to time to publish posts on Facebook?

25/05/2017

Everyone who develops his business on social media wonders if publishing time is important and if yes how important it is. After reading various articles, we concluded that it depends on different factors among which the location of your target group can be mentioned. In order to discover more important factors we decided to conduct our own research. First of all, let’s understand why time has an essential importance to publishing.  If you want for Facebook to show your publishing ...

Do Page Likes Still Matter on Facebook?

Do Page Likes Still Matter on Facebook?

19/05/2017

It stands for reason that one should spend a certain amount of money to deliver information to the target audience through a Facebook post. Therefore, it has become a subject of dispute whether Facebook likes really matter when in any case you have to pay to reach the people who have already liked your page. People look for reliable sources to get an answer to this question as Facebook doesn’t have any published information about its algorithm or the way it works. According to some ...

Keeping the city clean is an everyday work

Keeping the city clean is an everyday work

02/05/2017

Our team joined pan-Armenian clean up initiative. Armed with gloves, bags and of course good mood we went to Hrazdan Gorge to fight against the garbage. After the battle which lasted few hours forces of garbage withdrew from the area trusted to us.

Digital Factory’s fresh head start

Digital Factory’s fresh head start

17/04/2017

After the research of the market, provided services and the peculiarities of the digital marketing in Armenia, we established a new company taking into account our experience in this field and the tools that the market needs today. Starting off on March 6th in a short period of time we could create a new team of experienced professionals, substantiate our actions and make some of them into reality cooperating with such companies as YELL Extreme Park, Salon Restaurant, Xcloud Networks, PARMA ...

We start our cooperation with

We start our cooperation with

01/04/2017

Starting from today we begin our cooperation with "Andaco" company, during which we will restyle company’s corporate identity and handle its promotion on Facebook. "Andaco" is one of the biggest importing companies in Armenia that is distinguished by its high quality and large variety of imported goods. As a new team, this cooperation is an important achievement for us, during which we will try to introduce our new approaches. Follow Andaco's updates on Facebook.