IF you are interested in creating and promoting your website, you need to start thinking about SEO. SEO is an abbreviation for Search Engine Optimization. It’s a methodology of strategies, techniques and tactics used to increase the number of visitors to a website, by obtaining a high-ranking placement in the search results page of a search engine, such as Google, Bing, Yahoo and other search engines.
Modern search engines use complicated algorithms to determine the sequence of results, so you need to have at least basic SEO knowledge to make your site and its content meeting the standards. There are several key factors that affect the alignment of search results and should be paid attention while preparing a website.
Keywords; queries people write in the search line. You need to choose relevant words for your website. To do so, select all the queries that are relevant to your field of activity, then select the most relevant 10 options. After selecting, you must add these words to the most important pages of your website, and make sure, that they are consistent with the overall content. If you are working in a particular region or project, you also need to include them in keywords.
Website architecture; The organizational level and user convenience should be considered. You can use the ready templates that have already been tailored to search engines that will make your work easier.
Page description and titles; Every page must have its own description, through which search engines will be able to understand the content of your website. For best results, the main page of the website must include the name of your company. Remember, that SEO titles are not visible to website visitors. They are designed to be perceived by search engines.
Content; Includes pictures, texts, and etc. Images containing photos and videos usually have a higher position in the search engines, and the constantly updating text indicates that the site is actual and functional.
Internal and external links; internal links lead to different pages of your website and externals to other sites. The words used in links may also affect the positioning in search engine, so they should be understandable and help visitors to logically reach to the next page. In case of correct and timely use of the above tools, you will be able to guide visitors to your website and keep them there for a long time.
With love from DF team.